Alessandro Rosso Group believes in Made in Italy and invests in Italy. A World of Events joins Alessandro Rosso Group

Milan, November 2nd 2011- Born the first Italian holding company of incentive and events It was announced today by the closing of the acquisition of the most important operation of  MICE (Meetings Incentive Conferences and Events) never  done before  in Italy: Alessandro Rosso Group has obtained from the group Alpitour World and FMH the 100 % of A World of Events, effectively giving  life to the best Italian actor in the MICE sector and one of the largest in Europe.

With a turnover that exceeds 100mln EUR, Alessandro Rosso Group will focus on consolidating its activities in Italy and the development of its strategy abroad, that over the next few months plans to open offices in France, Brazil, China and Singapore. Alessandro Rosso Group, historically leader in the organization of incentives, conventions and events, as well as in the pharma industry, congress and in the DMC industry, support and completes its offer thanks to the know-how of A Word of Events, both in incentive and pharma thanks to its excellence in the communication, consumer events and services related to sport.


Alessandro Rosso, Chairman of the Group, said «I always believe in the potential of the Italian market and its players. This is not only a great capture operation but the union of specific know how that will give life to a group that, if it already held a leading position in Italy, now assumes all the characteristics needed to play a leading role also on the international markets. Thanks to the important support of the banks Unicredit and Intesa San Paolo, Alessandro Rosso Group was assisted by SF Law Firm, and in particular by the partner lawyer Claudio Ferrari. I am sure that thanks to the results obtained in recent years, his dynamism and vision, Fiorio will be able to give the Group the necessary impetus for further fundamental claim Alessandro Rosso Group as an international player».


«The current overview of the MICE industry is constantly evolving - said Cristiano Fiorio President and CEO of A World of Events and now Executive Vice President by Alessandro Rosso Group with responsibility for the organization and development of the Group and CEO of Group companies belonging to the MICE sector - recorded major changes in the type of offer and advice. Being competitive in this context requires an increasing professionalism and know-how more broadly. With this transaction we have combined the best of culture MICE present in Italy creating an excellent mix of expertise and innovation that will be reflected across the sector. My first activities related to this acquisition will aim to create a clear and differentiated offer between the brand and a flexible structure that can be adapt to the market needs. "


A WORLD OF EVENTS is based in Turin and Milan, it is a landmark in the MICE industry with its quality, creativity, innovation and organization. In 2010 he recorded good results, in strong growth, the positive trend is finding  confirms in 2011, with revenue growth of 5%.