The convention is a dynamic and interactive communication project based on an idea and a strong, original and highly characteristic creative theme. The theme, regardless of the target market (employees, sales force, trade, dealers, clients) must always be at the center of the project. Informing, motivating, exciting, and increasing the sense of belonging are the main reasons for organizing a convention. Speed, rhythm, and involvement are the animating factors of it.

Key components are: creativity of the idea, quality of the communication material production and audiovisual contributions, attention to technical and scenic installations all put together with perfect logistics organization.