Thanks to the spread of broadband and the increasing use of devices such as smartphones and Tablet PCs, Internet users are constantly growing. This reflects in advertising expenses, which decrease on traditional media, but increase online.
Alessandro Rosso Group offers studies and carries out communication projects optimized for web, social networks and mobile devices (smartphones and tablet), using static and dynamic technologies HTML, FLASH, JAVA, online database CSM.
- Creation and production of websites (database-driven), including layout study and ease of navigation to facilitate gathering of information. Interface definition with fully customized graphics and content.
- Website production, using CMS technology to enable clients manage content in a direct and autonomous way.
- Web tools development for data collection in a database (event secretarial office, client data management, and online catalogue orders).
- Special projects development and production: portals, communities.
- Creation and production of online newsletters.
- Creation and production of "save the date" and invitations in electronic format and distribution via e-mail.
- Creation and production of websites using mobile web technology and QR code (barcode matrix) implementation to access the content via mobile phones enabled with cameras and internet connections.
- Creation and production of optimized website for mobile device.
- Creation and production of iPhone, iPod and iPad Apps.
- Creation and production of Youtube channels and related contents.
- Viral Marketing.
The “Apps”- iPhone and similar devices (iPad and iPod touch)- are the new frontier of marketing communication.
In this field Alessandro Rosso Group provides the company a full service: from the analysis of marketing opportunity to creative and functional application study, all the way to its technical realization and diffusion.
Developing a new iPhone App is a new concerning necessity to the agency.
Opening in a global market, through the distribution of application on Apple AppStore- the most important virtual shop for the distribution of applications dedicated to mobile devices- encourages businessmen, big agencies and software houses to dedicate resources to develop in a application.
Today having your own application on the AppStore means reaching an extraordinary global and widespread exposition level: by entering the AppStore, your brand becomes visible to millions of users very soon thanks to their iPhone, iPad and iPod touch.
The AppStore is a multimedia phenomenon: with 250.000 applications and 3 billion downloads in 3 years, is considered an oasis of happiness both for app distribution and advertising space.
The Social network phenomenon exponentially grows, to the point that it cannot be ignored by media plans.
YouTube in particular has become the main alternative communicator, to the point it’s considered the only video mean of communication to be able to reach the lower age group that abandoned traditional media.
Video communication that in mainstream TV finds a decreasing share,
finds new vitality online and in particular on Youtube channels, thanks to which the best newspapers also created real programs available on the web only.
This shows the importance for a company or an organization to provide a YouTube channel and video update, in order to link these videos on its own website, on related ones and on emails.
Alessandro Rosso Group answers to such need with a complete package services, including:
- YouTube channel creation
- Channel graphic personalization, according to corporate identity
- Video contents production
- Channel and new contents update
- Web pages indexing for access through search engine