Sales promotion

Service: 

Study, development and implementation of promotional consumer and trade campaigns, incentive and motivational campaigns for sale force and employees. In addition to communication aspects, service includes the study of promotional mechanism to optimize its effectiveness.

 

  • Analysis of Proposal(RFP) and targets
  • Definition of the most suitable mechanism to achieve desired results
  • Study of communication and creative theme
  • Selection of premiums based on a careful analysis of the target market.
  • Campaign operational management ( historical analysis, data processing, redemption analysis)
  • Campaign management using “classical” methods (scratch and win, postal cards) and new technologies (telephone, text message, web and QR code)
  • Management of ministerial procedures: drafting of competition rules and entry conditions, advice and assistance in meeting in administrative  requirements for premium contests.
  • Dedicated Customer Care service.

 

PREMIUM CATALOGUE

 

Development and management of premium catalogues for customer loyalty campaigns, both classic paper-based and more innovative online solutions, thanks to which participant s can check their points situation in real time and request their prizes.

 

  • On line catalogue published on a dedicate domain with fully customizable artwork and layout for each specific campaign.
  • Possibility of managing the entire operation through website
  • Personal area with protected access for each user, where their points are credited and from which they can request prizes via e-shopping search engine.

 

CLUB MANAGEMENT

 

Creation and management of Clubs for vendors, dealers, clients, especially the automotive market, which has always been at the vanguard of this type of marketing communication. The service is offered in “Turnkey” format.

 

  • Concept and creation of name and logo.
  • Website design and development
  • Production at ad hoc events and activities.
  • Club management supported by a dedicated secretarial service.

 

 

 

Product: “First Stop Card”

Action: lottery

Note: The operation is oriented...

 

Product: tyres

Action: Premium catalogue

Note: The operation is oriented...

 

Product: consumable products of "Sprint" catalogue

Action: premium contest

Note:...

 

Product : toys

Action: premium catalogue

Note: the operation, addressed to...

 

Product: tyre change

Action: instant premium

Note: The operation is aimed...

 

Product: cars

Action: premium contest

Note: Peugeot dealers are divided...