Experiential activities of play and aggregation designed to motivate, train and develop human resources (employees, sales force, trade) through the use of innovative metaphors. Ongoing creative research, a qualified staff of certified consultants and trainers, careful direction, as well as an accurate choice of settings make these formats an assurance of achieving the corporate goals.

The Alessandro Rosso Group format are:

           •      RECIPES FOR SUCCESS  The dynamics and hierarchies of the kitchen brigade at work

           •      KEITH HARING TROPHY Street artist for a day: creativity at the service of the company

           •      MOTION PICTURE AWARD company values transformed into a short film

           •      THE FARM Gathering the fruits of one’s work

           •      WINTER CHALLENGE A “Rescue team” working at the feet of the most important glacier